How Do I Know It Will Work?

You don't - and unless you, or we have promoted a product like yours in the past, we will not be able to provide any guarantees, which is why you should test the water first, before committing to a blitz launch.

Here is some good advice for the uninitiated:

Only The Inexperienced Believe That Tele-Talking Alone Will Work.

"Put yourself into your prospects position ....

Are you sitting around waiting to chat to the next, of many tele-talker calls, that you may receive in a day? Likely not? Neither are prospects.

Do you relish taking time out of your busy working schedule, or scarce home life, to chat with every tele-talker about products and services that you have never heard of, or understand, ... but still willing to make an appointment with all of them? Probably not ... So why would your prospects?"

You've probably bought a number of items from or been surveyed by Telemarketers in your life, (some of the great successes we all know about were call cards, mobile phones, real estate and insurance sales) - but why was that? Where you aware of the tele-person or the benefits of the product or service they were promoting? That's all in the skill. "

The One Call Sale Success Myth.

There are rumours that a "good tele-sales person" can make one phone call and close a deal on the first contact!

Of course this is possible and it happens often, but ... it is not the norm!

Many organisations abandon tele-talking because they find they do not get the instant results that they believed would occur.

What Really Works

The most powerful and successful Telemarketing Programs go like this:

Day 1. Call To Qualify and Lead Generation - Who is the decision maker? Does the Product/Service fit their criteria - Gain Permission to forward a written communication.

Day 2. Send a VERY personalised letter or email about what you are offering.

Day 5-7. Follow Up to Gauge Interest - Build a Relationship and Trial Close - Close if Ready (If not able to close this time, keep the line of communication always open)

Day 8. Send a VERY personalised thank you letter or email with more about what you are offering and a Wow incentive

Day 38. Follow Up - Trial Close - Close if Ready

Day 60. Send another VERY personalised letter or email with another Wow incentive

Day 68. Follow Up - Trial Close - Close if Ready

Day 90. Send another VERY personalised letter or email another Wow incentive

Day 90. Follow Up - Trial Close - Close if Ready

Never wipe a prospect off your slate until they actually say "Please don't call me again!"   A lead remains a lead until such time communication is completely cut off ...

"A very successful Sydney Taxation Magazine had one of their polite, gentle Telemarketers call me every 4 months for 3 years. I always wanted the magazine, but it took that long to be able to afford it - eventually she got me, and my subsequent years subscriptions."

"A charity worker called me five years ago to donate to a leading charity, she still calls every 8 weeks, and now we're on first name basis, I can even advise my receptionist to say yes to her in my absence ..."

Who is the Best Closer in Tele-Sales?

I am still the most successful closer in my business, not because I am the best Sales Person here, but because I know what I am talking about, and that engenders confidence and trust in my client.

So who is the best person to close your hot leads - we believe that you and the people in your organisation, whom have the knowledge and experience will be the best closers, and we find a "hot prospect" we can put them through to you, whereever you are.

Call Centres are best used as "nippers" for warm leads and using our technology to systematically contact clients in a fashion that you may not have the time or inclination to complete yourself.

Persistent Lead Generation and Direct Marketing Campaigns will provide the brand familiarity essential to long term closures.

However if it is not practical for your organisation to do the closing, then we can certainly supply that support too.

When you do your sums and compare to other forms of advertising and marketing, tele-talking campaigns are still the most cost effective form of marketing available today.