Telemarketing Techniques for Success

Does Everybody Hate Telemarketers?

Show us a successful marketing technique, and we'll show you a bunch of incompetent fools who made a mush of the service. 

Even we receive those infuriating telephone calls that have us hang up in their ear in mid sentence. 

What's even more alarming is that some of Australia's biggest organisations still employ such services!

You Should Not Know That You Are Being Telemarketed

When you receive a call from a professional telemarketer, their technique is so polished, you are often not even aware that you are being canvassed.

A Telemarketers effectiveness is in direct correlation to their ability to respect a recipients time and conduct a to-the-point, natural and engaging conversation, that does not irritate the listener.  A good Telemarketer is an intelligent person who cares about their customers time and refuses to waste it with pointless waffle. 

Harrassment and deception, not only destroys the trust of the customer but will eventually erode the reputation of the organisation and their products.

Believe it or Not!   The majority of people that we talk to in our work like us!

No Robots Here - We Throw Out The Script!

At Splash we devise the campaign and write the scripts, but (unless a telemarketing survey) scripts are only used for adequately briefing and training our telemarketers about your products or services for the campaign ...

We then throw the script out!

After years of trial and error in this industry, we learned that contrived scripts are robotic and impersonal, and that infects the success of the campaign, which in turn affects the bottom line.

We encourage Telemarketers to be natural and engaging in conversation, instead of pushy or pathetic, a trait appreciated by canvassed clients.

The Secret to Success?

Not everybody hates telemarketers, in fact those whom have achieved business acclaim are aware that effective telemarketing and tele-sales campaigns are one of the most results gaining form of marketing and communication on the planet, and a path to unimaginable success for business and projects.

Still not convinced?

We invite you to contact us about your products or services, to see if you could be utilising and profiting from telemarketers and telemarketing in your marketing mix.