Successful Telemarketing Campaigns

Telemarketing A military style marketing exerciseTelemarketing is the marketing science of conducting a Military Style Campaign to gather critical information and/or to convey important messages to a database of businesses or individuals, that can dramatically affect the success of your business, service or project.

There are many organisations in Australia that have developed powerful organisations purely through the use of the telephone, and their successes can be contributed to how diligiently, persistently and respectfully they conducted those telemarketing campaigns.

Below are scenarios of how some of our former clients (and we have ommitted names and locations to protect their identities) utilised Telemarketing to substantially increase their bottom line.
 

Medical Machinery TelemarketingMedical Machinery

This international organisation was a major player in medical machinery, and needed important information to be gathered from medical practitioners to support the design of a new piece of laboratory equipment.

Splash adapted a 50 question survey to a telemarketing survey campaign, and Executive Telemarketers proceeded to make appointments to conduct this critical survey to Doctors situated right across Australia.

Results were documented and scored producing invaluable data for this German organisation.

Motor Vehicle Campaign

This international luxury motor vehicle manufacturer required an effective marketing campaign to attract older car owners back into their specialised parts service centres, across Australia.

Splash Telemarketers set about calling a database of all known vehicle purchasers of cars older than 3 years of age, to understand their current service preferences, and to inform owners of the benefits of having their vehicle being serviced by Brand Specialists.

The results where a 40% increase in clientele for their National Parts Centres and a clearer understanding of the satisfaction levels of current users of their Service Centres.

Furniture Manufacturer

This furniture manufacturer desired a customer service drive and feedback gathering campaign to retailers of their products right across Australia.

Telemarketers set about calling the organisations database of retailers with the view of confirming the accuracy of their clientele's name and details for their monthly newsletter; to gain reports on the performance of their products and to inform about and encourage orders for a new range of furniture.

The success of the program was so remarkable, that the manufacturer contracted Splash to assist develop their own Inhouse Call Centre.
 

Earth Moving Equipment

This international organisation was in the business of supplying large Earth Moving Equipment to Construction Organisations and Local Councils right across Australia, and desired to gain knowlege of potential sales for the following year.

Telemarketers set about telephoning the key personnel within these organisations to establish what equipment would be required and when the organisation would be seeking tenders.

This campaign resulted in many millions of dollars worth of documented sales leads.

Sporting Club

This high profile sporting club survived solely upon Club Membership and Game Attendance, both of which had declined to an alarming level, and was putting the Clubs continuation into jeapardy.

A Telemarketing Campaign was devised for sports minded Telemarketers to call a database of existing and lapsed members, to "listen" and document reasons of dissatisfaction; to gain feedback and ideas on how the Club could be improved; and to encourage their ongoing membership.

The results were a phenomenal success and this Club was able to resurrect their depleting membership by a remarkable 700%.
 

Food Manufacturer

This organisation was in the business of manufacturing gourmet small goods for the hospitality and delicatessan industries, and wished to set in place a plan to secure new business and gain orders from existing clients.

 


This Telemarketing Program was divided into two Campaigns.

•A Lead Generation/Appointment gaining exercise for sales professionals to close new customers, and

•A Weekly Order gathering excercise from new and existing customers.

Medical Machinery

This international organisation was a major international player in medical machinery, and needed important information to be gathered from medical practitioners to support the design of a new piece of laboratory equipment.

Splash adapted a 50 question survey to a telemarketing survey campaign, and Executive Telemarketers proceeded to make appointments to conduct this critical survey to Doctors situated right across Australia.

Results were documented and scored producing invaluable data for this German organisation.
 

Motor Vehicle Campaign

This international luxury motor vehicle manufacturer required an effective marketing campaign to attract older car owners back into their specialised parts service centres, across Australia.

Splash Telemarketers set about calling a database of all known vehicle purchasers of cars older than 3 years of age, to understand their current service preferences, and to inform owners of the benefits of having their vehicle being serviced by Brand Specialists.

The results where a 40% increase in clientele for their National Parts Centres and a clearer understanding of the satisfaction levels of current users of their Service Centres.
 

Furniture Manufacturer

This furniture manufacturer desired a customer service drive and feedback gathering campaign to retailers of their products right across Australia.

Telemarketers set about calling the organisations database of retailers with the view of confirming the accuracy of their clientele's name and details for their monthly newsletter; to gain reports on the performance of their products and to inform about and encourage orders for a new range of furniture.

The success of the program was so remarkable, that the manufacturer contracted Splash to assist develop their own Inhouse Call Centre.
 

Earth Moving Equipment

This international organisation was in the business of supplying large Earth Moving Equipment to Construction Organisations and Local Councils right across Australia, and desired to gain knowlege of potential sales for the following year.

Telemarketers set about telephoning the key personnel within these organisations to establish what equipment would be required and when the organisation would be seeking tenders.

This campaign resulted in many millions of dollars worth of documented sales leads.

Sporting Club

This high profile sporting club survived solely upon Club Membership and Game Attendance, both of which had declined to an alarming level, and was putting the Clubs continuation into jeapardy.

A Telemarketing Campaign was devised for sports minded Telemarketers to call a database of existing and lapsed members, to "listen" and document reasons of dissatisfaction; to gain feedback and ideas on how the Club could be improved; and to encourage their ongoing membership.

The results were a phenomenal success and this Club was able to resurrect their depleting membership by a remarkable 700%.
 

Food Manufacturer

This organisation was in the business of manufacturing gourmet small goods for the hospitality and delicatessan industries, and wished to set in place a plan to secure new business and gain orders from existing clients.

This Telemarketing Program was divided into two Campaigns.
•A Lead Generation/Appointment gaining exercise for sales professionals to close new customers, and

•A Weekly Order gathering excercise from new and existing customers.
The Manufacturer was so delighted with the response, they continued the campaign for a further 24 months. This organisation went on to become one of Australia's most prominent food distributors, and now have their own call centre.

Conference and Exhibition

This International Exhibition and Conference is conducted bi-annually in major Australian Cities, and attracts over 1,000 exhibitors and more than 150,000 visitors.

The marketing department desired to:
•Update their existing database
•Forward a mail and email campaign
•Conduct a Tele-Sales Campaign to secure conference delegates and stand holders
•Repeat the Tele-Sales Campaign a further two times.
The Campaign was highly successful and all aspects of the event gained unprecedented participation.
 
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